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People's wishes nurture the forest. Shari Town's "Shiretoko 100 Square Meter Movement" connects lives to renewal.
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[Free Webinar] The Future of Regenerative Tourism: Lessons from the Aso Grassland Restoration and Nature Positive Summit.
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What Is the Rebranding Initiative Being Led by Kitakobushi Shiretoko Hotel & Resort? Redefining the Hotel’s Role for the Sake of Shiretoko
What's NEW
Latest article
What is a regenerative travel?
It’s a system that transforms travel stories into social value.
Travel fosters experiences and discoveries, and through encounters with people and scenery, and repeated conversations, one's way of thinking and values begin to change.
that change creates an impact that improves the region and the environment,
Our goal is to visualize and manage this information and translate it into value for the local community and society at large.
At Regene Travel, we value the following three principles.
01
Not only people involved in tourism, but also
Created together by local residents and visitors alike
We will work together with people from a variety of backgrounds—not only those involved in tourism, but also local residents, businesses, schools, and others—to create new value together.
02
Fun and beautiful,
An experience that moves your heart
We create truly captivating trips that allow you to feel "fun," "beautiful," and "want to come back," while cherishing the environment and the local community.
03
Through experience and dialogue,
Cultivating new perspectives and taking a step forward
We provide moments that trigger a gradual shift in your perspective and actions through experiences at that location, encounters with people, and time for reflection.
What is a regenerative travel?
A travel story
It's a mechanism for transforming social value.
Travel brings experiences and insights,
In encountering people and landscapes, through repeated dialogue,
Ways of thinking and values change.
That change will make the region and environment better.
Create impact, visualize and manage it,
Value for the region and society
We aim to connect.
On a regenerative journey,
I value the following three principles.
01
Not only people involved in tourism, but also
Created together by local residents and visitors alike
We will work together with people from a variety of backgrounds—not only those involved in tourism, but also local residents, businesses, schools, and others—to create new value together.
02
Fun and beautiful,
An experience that moves your heart
We create truly captivating trips that allow you to feel "fun," "beautiful," and "want to come back," while cherishing the environment and the local community.
03
Through experience and dialogue,
Cultivating new perspectives and taking a step forward
We provide moments that trigger a gradual shift in your perspective and actions through experiences at that location, encounters with people, and time for reflection.
Featured
Featured Articles
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[Free Webinar] Stylish, Fun, and Easy to Understand: Learning from Kitakobushi Resort's "Kuma-katsu" for a Future of Coexistence Between Humans and Brown Bears in Shiretoko
In recent years, conflicts between humans and wild animals such as bears, deer, and monkeys have become a major social issue throughout Japan. On the other hand, these issues are not merely "animal problems" but are also deeply related to human land use, tourism development, and the state of regional industries. In Shiretoko, a World Natural Heritage site, amid the coexistence of a rich natural environment, local life, and the tourism industry, the question arises: "What kind of relationship should exist between humans and wild animals... -
The Transformation of MICE Accelerates Sustainable Tourism
Conferences, exhibitions, incentive travel, and so-called MICE (Meetings, Incentives, Conferences, and Exhibitions) have been considered one of the sectors within the tourism industry that generate high economic effects but have not yet fully advanced in sustainability initiatives. In April 2026, the Global Sustainable Tourism Council (GSTC), held in Phuket, Thailand... -
Does sustainability generate direct revenue?
Provided: The Global Sustainable Tourism Council (GSTC) hosted the Global Sustainable Tourism Conference in Phuket, Thailand, in April 2026. A panel session titled "Sustainability and Finance – The Formula for Sustainable Growth in the Hospitality Industry" was held. In this session, sustainability…
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[Free Webinar] Stylish, Fun, and Easy to Understand: Learning from Kitakobushi Resort's "Kuma-katsu" for a Future of Coexistence Between Humans and Brown Bears in Shiretoko
In recent years, conflicts between humans and wild animals such as bears, deer, and monkeys have become a major social issue throughout Japan. On the other hand, these issues are not merely "animal problems" but are also deeply related to human land use, tourism development, and the state of regional industries. In Shiretoko, a World Natural Heritage site, amid the coexistence of a rich natural environment, local life, and the tourism industry, the question arises: "What kind of relationship should exist between humans and wild animals... -
The Transformation of MICE Accelerates Sustainable Tourism
Conferences, exhibitions, incentive travel, and so-called MICE (Meetings, Incentives, Conferences, and Exhibitions) have been considered one of the sectors within the tourism industry that generate high economic effects but have not yet fully advanced in sustainability initiatives. In April 2026, the Global Sustainable Tourism Council (GSTC), held in Phuket, Thailand... -
Does sustainability generate direct revenue?
Provided: The Global Sustainable Tourism Council (GSTC) hosted the Global Sustainable Tourism Conference in Phuket, Thailand, in April 2026. A panel session titled "Sustainability and Finance – The Formula for Sustainable Growth in the Hospitality Industry" was held. In this session, sustainability…
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1000 Years Later, Living with Whales: The Form of Tourism Kaikoura, a New Zealand Port Town, Has Proven.
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People's wishes nurture the forest. Shari Town's "Shiretoko 100 Square Meter Movement" connects lives to renewal.
-
What Is the Rebranding Initiative Being Led by Kitakobushi Shiretoko Hotel & Resort? Redefining the Hotel’s Role for the Sake of Shiretoko
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Subscribe to the newsletter
the latest regenerative tourism information
in addition to regular delivery,
We will deliver easy-to-understand information on corporate case studies and global sustainability trends.
Please take this opportunity to register.